Croc’s Playcentre was established in 2008, by directors Brett Aldons and Lawrence Cusdin, after their own experiences identified a need for great playcentres that provide a safe and fun environment for kids to play.

Their journey started with the purchase of a small Playcentre in Knox, Victoria, which they redeveloped and learned the business inside and out. The success of the centre led to the brand expanding when they opened the largest indoor Playcentre in Australia, in June 2010, located in Pakenham in Victoria.

Further new centres followed one after the other, with the first franchise business opening in May 2013.

April, 2014 saw the partnership bringing together two trusted brands with a shared customer base and values. Muffin Break cafes compliment the great venues and immaculate service with providing carers and their kids a ‘me-moment’, signature beverage offer and delicious wholesome food with healthy options, made fresh daily.